Consumption & responsibility
Responsibility & society
Society & lifestyle
Lifestyle & health
Health & information
Information & wine
Wine & enjoyment
Enjoyment & consumption
The objectives of the Deutsche Weinakademie (DWA) are the following:
- To promote moderate and responsible wine consumption as part of a healthy lifestyle
- To inform about the benefits of moderate wine consumption and the risks of alcohol misuse
- To communicate and disseminate the existing research data objectively
- To promote responsible and healthy drinking patterns (i.e. wine with meals)
- Maintain the cultural value of wine.
The Deutsche Weinakademie (DWA) plays a role as mediator between science, industry and consumers. The following areas are covered:
Information / Education / Communication
The primary target group for information/communication on “wine, health and social aspects” are health and wine professionals; the direct information of the consumers is secondary. The benefits of moderate wine consumption are well known in the scientific and political community, it is a biological fact. However, it is debatable how these data can be disseminated in a responsible manner. “Wine and health” is a subject which needs to be disseminated with knowledge, sensitivity and responsibility. Objective and balanced information also includes talking about the risks of alcohol misuse.
1. Educational seminars for wine professionals
Even though the DWA’s primary target group are health professionals, the educational seminars have been extended to wine professionals. In Germany, the Deutsche Weinakademie is in charge of implementing the “Wine in Moderation – Art de Vivre” program of the European wine sector. This Europe-wide initiative promotes moderate wine consumption and responsible drinking patterns. The message is the same everywhere but the focus varies from country to country. In Germany, the main focus is on education seminars for trainees of the wine sector and sommelier students. The one-day workshop contains information about drinking pattern, risks and benefits, metabolism of alcohol, guidelines, legal framework, blood alcohol level, etc. The intention is to create awareness of responsible drinking patterns, which the professionals then can pass onto their clients and act as ambassadors.
2. Responsible communication for health professionals
With scientific symposia, the Deutsche Weinakademie informs physicians and other health professionals competently on “wine, health and social aspects”. This professional group was purposely chosen as the primary target group since they have the scientific background to understand and evaluate the research data and inform their patients profoundly about the benefits and risks of wine consumption, thus, acting as effective multipliers.
For more information about wine, health, science, responsibility visit: www.wineinformationcouncil.eu
The work of the DWA is supported by an independent scientific board of renowned physicians, cardiologists, nutritionists and oenologists.
The Deutsche Weinakademie supports organisations of the German wine sector by providing analyses, data and background information for science and alcohol policy issues.