Consumption & responsibility

Responsibility & society

Society & lifestyle

Lifestyle & health

Health & information

Information & wine

Wine & enjoyment

Enjoyment & consumption

DWA

DEUTSCHE WEINAKADEMIE

The objectives of the Deutsche Weinakademie (DWA) are the following:

  1. To promote moderate and responsible wine consumption as part of a healthy lifestyle
  2. To inform about the benefits of moderate wine consumption and the risks of alcohol misuse
  3. To communicate and disseminate the existing research data objectively
  4. To promote responsible and healthy drinking patterns (i.e. wine with meals)
  5. Maintain the cultural value of wine.

The Deutsche Weinakademie (DWA) plays a role as mediator between science, industry and consumers. The following areas are covered:

1. Wine and health

The aim of the Deutsche Weinakademie is to promote the responsible consumption of wine and associated health benefits and risks. For this purpose, past as well as latest international scientific research results on “wine, health and social aspects” are collected and compiled in a central database. The latest scientific results are disseminated primarily through workshops for physicians, other health professionals and wine sector trainees, public symposia and media work.

2. Wine and Society

Among other considerations, the consumption habits and drinking pattern reflect the “drinking culture” of a society. The buzz word “lifestyle” describes – among other factors – the association between food and enjoyment. It is the DWA’s goal to recognize, interpret and evaluate developments where wine is an expression of social trends.

3. Wine and culture

Because of the historical background over the past centuries, one of the goals of the Deutsche Weinakademie is to transmit an understanding of wine as a cultural product with a long tradition.

Wine is part of a healthy lifestyle  which is characterized by responsible drinking habits of the consumers. The DWA’s objective is to create a public awareness and show appropriate venues for this topic. The guidelines of responsible wine consumption contribute to increase the public awareness of responsible drinking patterns.

Actions

Information / Education / Communication

The primary target group for information/communication on “wine, health and social aspects” are health and wine professionals; the direct information of the consumers is secondary. The benefits of moderate wine consumption are well known in the scientific and political community, it is a biological fact. However, it is debatable how these data can be disseminated in a responsible manner. “Wine and health” is a subject which needs to be disseminated with knowledge, sensitivity and responsibility. Objective and balanced information also includes talking about the risks of alcohol misuse. 

1. Educational seminars for wine professionals
Even though the DWA’s primary target group are health professionals, the educational seminars have been extended to wine professionals. In Germany, the Deutsche Weinakademie is in charge of implementing the “Wine in Moderation – Art de Vivre” program of the European wine sector. This Europe-wide initiative promotes moderate wine consumption and responsible drinking patterns. The message is the same everywhere but the focus varies from country to country. In Germany, the main focus is on education seminars for trainees of the wine sector and sommelier students. The one-day workshop contains information about drinking pattern, risks and benefits, metabolism of alcohol, guidelines, legal framework, blood alcohol level, etc. The intention is to create awareness of responsible drinking patterns, which the professionals then can pass onto their clients and act as ambassadors.

2. Responsible communication for health professionals
With scientific symposia, the Deutsche Weinakademie informs physicians and other health professionals competently on “wine, health and social aspects”. This professional group was purposely chosen as the primary target group since they have the scientific background to understand and evaluate the research data and inform their patients profoundly about the benefits and risks of wine consumption, thus, acting as effective multipliers.

For more information about wine, health, science, responsibility visit: www.wineinformationcouncil.eu

 

Organisation

Scientific Board

The work of the DWA is supported by an independent scientific board of renowned physicians, cardiologists, nutritionists and oenologists.

Consulting

The Deutsche Weinakademie supports organisations of the German wine sector by providing analyses, data and background information for science and alcohol policy issues.

Guidelines for Responsible Wine Consumption

Because no official national guidelines exist, the DWA composed the following recommendations according to the latest scientific evidence:

1

Wine is a tradition and part of the culture. People have appreciated the positive effects of moderate wine consumption on the physical, mental and social well-being for centuries. Wine consumption is part of a lifestyle that is deliberately cultivated and that avoids misuse. Enjoying wine with a meal is a good example of civilized consumption habits.

2

Numerous scientific studies show that moderate wine consumption has positive effects on the cardio-vascular system and diabetes. What is considered a moderate amount depends on the individual body size and height. For healthy adults of average body weight and height, a daily low-risk alcohol dose is 20 g for women and 30 g for men (this is the equivalent of 0.2 to 0.4 litres of wine).

3

Discussions about the benefits and risks of wine consumption should be a social responsibility. Especially young people have to be taught responsible drinking pattern. This way, they use alcoholic beverages in a responsible manner and consume moderate amounts.

4

Children, teenagers and individuals at risk to become alcohol-dependent should, as a matter of principle, not consume any wine or alcoholic beverages. In addition, wine is not to be consumed during pregnancy and while breastfeeding, with particular diseases and when taking certain medications. The same applies to the workplace and when driving. The decision not to drink because of religious, health and personal reasons have to be respected.